Suppose you work for a services company that is booming, business wise and with growth comes capital costs, for example, spiking internal servers especially during peak times, that are scattered in different locations. Your salespeople need your CRM to keep in touch with their clients, while related systems are marketing to them in many ways. The servers you administer run all the company infrastructure, from web servers to databases. However, the hardware is aging and starting to struggle to keep up with some of the new data analysis applications being deployed to it. Even though you are in the cloud, spinning up servers and keeping them for transactions that are monthly or adhoc can add up.

Suppose you work for a leading auto manufacturer who is ready to leverage the latest technologies for their next truck, with the desire to continuously add new features during the lifetime of the customer’s ownership of the vehicle to improve lifetime loyalty. From servicing to experiences and more, with the intent to differentiate itself amongst competitors by collecting anonymous usage data to incorporate new features for customers. With millions of consumers, different clients using the product and wildly varying degrees of use and interactions within different parts of the world, collecting, storing and processing data would not pass the finance department’s approval.

CRM (Customer Relationship Management) is a basic part of any business. To keep the business cohesive, there’s a method to manage the customers and relationships with them. A CRM application lets companies automate all of their Customer handling related processes like managing Customer lists, handle customer interactions, manage sales and can even take that data to promote customized marketing messages for the salespeople to better understand their clients while customizing interactions with them across channels.

The above scenario is just a snapshot of the uses of CRM, but this is a serverless post. With CRM being used in various applications, the capital cost to manage the infrastructure to store, process, orchestrate and analyse these interactions would require an extensive capital cost investment, even with traditional cloud services.

“Serverless most often refers to serverless applications. Serverless applications are ones that don’t require you to provision or manage any servers. You can focus on your core product and business logic instead of responsibilities like operating system (OS) access control, OS patching, provisioning, right-sizing, scaling, and availability. By building your application on a serverless platform, the platform manages these responsibilities for you.”

With Serverless (branded as Lambda within AWS), it’s use within the above scenarios and thousands more makes finance teams smile as the returns on investment are undeniable with a much reduced “capital footprint”

Serverless provides the following capabilties:

And that is just the beginning. It’s integration capabilities makes even the most remote scenarios, possible.

For more infomation, starting with an assessment, contact us.. An assessment is our proven method to showcase the rapid benefits of CRM and related digital technologies from both a business and technology perspective.